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Microsoft is using OpenAI’s GPT technologies to supercharge the new and improved Bing. But ChatGPT, which has taken the world by storm, will remain a separate tool.

As expected, Microsoft announced today a revamp of its Bing search engine and Edge web browser powered by artificial intelligence. The new tools will answer questions, chat with users, and generate content in response to user queries.

The new Bing features will review results from across the web to find and summarize data. For example, users can get detailed instructions for how to substitute eggs for another ingredient in a cake they are baking right in that moment, without scrolling through multiple results.

For more complex searches, users can refine their searches until they get the complete answer they are looking for by asking Bing for more details, clarity and ideas based on results.

Microsoft also announced forthcoming updates to its Edge browser. Edge’s new chat and compose functionalities will allow the browser to summarize onscreen content or develop entirely new content that references an open website.

Bing’s new features will run on a version of OpenAI’s latest language model that has been customized for search.

This update comes as the viral success of ChatGPT has sparked a wave of interest in AI chatbot tools.

In December, Google’s management declared a “code red” situation for its search business, fearing that ChatGPT will take away customers from its own search engine. Yesterday, Google’s released its own chatbot tool, Bard, that is intended to compete with ChatGPT.

With the launch of Bard, Google is clearly trying to avoid being replaced.

However, Google might be facing an uphill battle. Microsoft and ChatGPT have a clear head start on Google in chatbot technology. But Micorsoft is the underdog when it comes to search and browser technology. Bing currently represents just 9% of global search engine usage while Microsoft’s Edge browser has just 11% of global desktop browser usage.

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